Best Anti-Ageing Skincare | Canstar Blue (2024)

As a skincare enthusiast with a profound understanding of the factors influencing anti-ageing product efficacy, I can assure you that the article you've shared is rooted in a comprehensive methodology that evaluates various dimensions of customer satisfaction. The assessment is conducted by Canstar Blue, a reputable entity known for its rigorous consumer research.

Firstly, the study involves surveying a substantial sample size of 877 Australians who have purchased and used non-prescription/over the counter anti-ageing skincare products in the last 12 months. The use of accredited research panels managed by Qualtrics adds an additional layer of credibility to the data collection process.

The criteria employed in rating anti-ageing skincare brands are crucial indicators of a product's effectiveness and overall appeal. Respondents rate their satisfaction on a scale from zero to ten across several dimensions:

1. Overall Satisfaction: A holistic measure of consumer satisfaction with a specific anti-ageing skincare brand.

2. Effectiveness: Assessing the visible improvements in the skin resulting from the use of the skincare product.

3. Value for Money: Evaluating whether the price of the product aligns with its quality and quantity.

4. Texture & Consistency: Considering if the product's texture is well-suited to its type, such as a gel-based product foaming well or a serum easily absorbed into the skin.

5. Packaging: Analyzing the functionality of the packaging, focusing on dispensing and storage convenience.

6. Scent: Evaluating whether the skincare product has a pleasant scent that enhances the user experience without being overwhelming.

The winner is determined based on the highest overall satisfaction rating, which combines and averages scores from the aforementioned criteria. In cases where a clear winner cannot be established, additional criteria, such as the number of five-star ratings within the supporting criteria, are considered.

The list of rated anti-ageing skincare brands provides valuable insights, with Olay securing the top position, followed by Clinique, The Ordinary, Nivea, L’Oreal (including Revitalift), Neutrogena, La Roche-Posay, and Garnier. It's noteworthy that brands must receive at least 30 responses to be included in the survey, ensuring a representative comparison.

In addition to the methodology, the article introduces key individuals from the Canstar Blue team, such as Kate King, the Home & Lifestyle Content Producer, and Samantha Howse, the Consumer Research Specialist, underlining the expertise and professionalism behind the research.

Lastly, the article includes information about past winners, offering a historical perspective on the Canstar Blue Customer Satisfaction Award for anti-ageing skincare. This historical context enhances the credibility of the current ratings.

In summary, the article provides a robust and transparent evaluation of anti-ageing skincare brands, offering consumers a reliable guide to making informed purchasing decisions based on the experiences and satisfaction levels of their peers.